GA之后又一值得期待的免费午餐！
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Indextools，号称以omniture三分之一的价钱提供其三分之二功能的小强在四月份时被yahoo收购了。
yahoo放出话来，免费！
不过且得等一阵子了，目前只对Indextools的原有用户和yahoo的partner们开放，到我们这些劳苦大众手里不知得猴年马月了。
但是，想想其强大的功能就让人流口水，Indextools和Urchin可不是一个档次的，绝对令人期待，我等！
“Yahoo buys Indextools - YAHOO!
The recent news of Yahoo buying Indextools gives me plenty to look forward to - it’s an exciting development in the world of web analytics which will stirr up things and bring about another shift.
As with Google Analytics, there’s a catch - only sunshine is free these days! By offering users a free web analytics tool that currently competes with the likes of Omniture and WebTrends, Yahoo are cunningly luring advertising dollars into their Yahoo Search Marketing program.
Whether or not this is a smart move is yet to be proven as far as I’m concerned. I mean, yes, it’s a very attractive offer for search marketers who are “measure-analyze-action” conscious, but if Yahoo don’t improve YSM, will these guys start investing more? In most niches marketers know AdWords provides better ROI and higher conversions on a global scale, whilst YSM competes mostly on US-targeted campaigns, (at least that’s what I’ve heard from several people in the industry).
I’ve demoed Indextools a while back and I have to say that these guys definitely know what their doing but imho, at the time they focused a little too much on usability rather than flexibility. Nevertheless, Indextools offers loads more possibilities and I wonder how Google will respond to this.
Considering Yahoo probably invested quite heavily (Indextools are up there with the big names and customer brands) I imagine the tool will be provided for free, with a few buts. One of those buts could well be premium pay for support/consultant fees and Yahoo could possibly go for a tiered-level access, providing only a certain amount of functionality for free. Time will tell.”
Monday, October 6th, 2008 at 4:42 pm and is filed under 业界动态. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.